Typography style
Typographic is mainly used in documents and can characterize different text inside the documents. It helps attract the audience attention and successfully using this 2D graphic will sometime evoke particular emotion when using the correct font. It catches the Audiences eye by a creative use of fonts and styling to influence the audience it can also get the audiences emotions and their performance during certain tasks.
Aesthetic of Typography
Mainly designers and readers love Typography because it makes the audience it is addressing feel a certain way with only by characterizing their texts. Now Typography is being used in art/design to create images that readers will recognize. In my opinion this type of style is very creative however it does not seem to interesting as it mainly would depend on where or what this style is being used for. For example, advertisements this is a good example because Typography is mainly used at the beginning or the end of an advertisement to keep the selected audience keep their full attention on the brand or the product/service. This can also be used in books which is why we the audience get very interested in them because certain type fonts make us feel a certain way even if there is a lack of color.
Purposes and Characteristics of 2D digital graphics 